We live in a world shaped profoundly by the work of graphic arts. The forest of logos, images, signs and symbols that surround us have a powerful impact on many of our decisions and perhaps even more of our values. A typical graphic design may be for reference books, calendars, brochures, instruction forms and online adverts. We usually work toward the visual expression of the general subject matter. The goal is always to connect the message, in terms of form and content, with the audience. A good design for a booklet, brochure or online banner, should confirm the established values and ask that they be accepted. It should transform the idea, the judgment, and the aesthetic value into tangible “natural” reality.