Eminence Global’s public affairs team partners with the world’s leading organizations to engage audiences on the most critical issues of our time, operating at the intersection of industry, politics and culture. We bring knowledgeable and holistic counsel to our clients – discerning a tweet from a trend, and a moment from a movement. Masters of both short and long-term campaigns, we are able to traverse immediate issues of client reputation and navigate long-term policy agendas, shaping opinions and engaging the right audience in the right place at the right time. With a focus on data and insight-driven strategy, we accelerate change across platforms, driving results where influencers, traditional, digital and
social media converge

Our team experts will develop marketing strategies and creative campaigns that weave together multiple marketing disciplines (paid advertising, earned media/PR, promotion, owned assets and social media) that are executed across a variety of media, and selected to suit the particular goals of your brand. Through our IMC strategic plan we’ll leverage the intrinsic strengths of each discipline to achieve greater impact in concert than can be achieved individually. It’ll inherently provide multiplied benefits that include a synchronized brand voice and experience, cost efficiencies generated through creative and production, opportunities for added value and bonus which cumulatively produce extraordinary brand equity and ROI.
Our IMC Strategy stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, Internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message